Innovation

White casing, mechanical wheel, 10 GB capacity, in 2001?… twenty years ago! Innovation is not easy, one thing is to have an idea, another is to develop it; hence it is almost unimaginable that only in 2001 Apple was launching the first portable music player, the iPod. All great ideas have their origin in a visionary person, but those that become reality are only thanks to innovators, because they are the ones who find the way to make the impossible possible. Tony Fadell, one of the great innovators of the 21st century, was working on the development of a small hard disk, capable of storing and playing MP3 music, and was rejected many times by large companies, until finally, another great innovator, founder of Apple, gave him the opportunity to work together in the launch of the first iPod. 

We might think that now, in a totally globalized world, an mp3 player is not something innovative at all, but this little “device” gave not only generation X the opportunity to leave the cassettes and walkmans stored in memory boxes, but to the millenials and now generation Z the opportunity to carry in their pockets more than ten thousand songs, pictures, applications and… a mini universe.

Innovation has several aspects and we talk about 3 degrees of it: Incremental Innovation, Radical Innovation and Transformational Innovation. All these degrees of innovation are important and show that even the simplest ideas can generate great changes. Innovation is about identifying opportunities and generating ideas that can be implemented to produce new value to a product or service. One example of innovation that involves different sectors is the so-called collaborative economy, as in the case of Uber and Rappi, another is virtual and distance education, an innovative concept that has been around for a long time, even long before the internet arrived in Colombia.

Radio Sutatenza is the best case of educational innovation, this radio station was born in Boyacá in 1947 and managed to educate more than 8 million farmers in Colombia, this was an achievement that allowed the cultural and educational transformation of the countryside, and what was needed at that time was to have a radio and the primers provided by the Ministry of National Education of the time.

Now it is much easier to study, learn, teach and share knowledge, that is why at C-Transmedia we generate products, methodologies and processes that meet the standards of innovation and knowledge transfer. The way to do this is through co-creation because great things are built by many, by everyone. Do you already know C-Innova?

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C-Transmedia